28
Jan
Counterfeit activities are impacting the sustainable growth of the major industry in India, including Pharmaceuticals, FMCG, Automotives, Apparel, Consumer Durables/Electronics, and Agri products. The report is based on an independent survey conducted with consumers and retailers covering twelve Indian cities like Delhi, Agra, Jalandhar, Mumbai, Ahmedabad, Jaipur, Indore, Kolkata, Patna, Chennai, Bangalore, and Hyderabad) to gauge their perception of counterfeiting in several key sectors. Consumer perception pegged the extent of counterfeiting at 25-30% of the market, higher than the general industry expectations. Almost 89% of consumers acknowledge the presence of fake products in the market, and 31% willingly purchase counterfeit…
