Business

26 Dec

SIDBI works for the Development of MSME Ecosystem in West Bengal

editor0 CommentsBusinessmsme, SIDBI

Small Industries Development Bank of India (SIDBI), has entered into a Memorandum of Understanding (MoU) with the Government of West Bengal (GoWB) to develop the MSME ecosystem in the State. The MoU was exchanged by Shri Sudatta Mandal, Deputy Managing Director, SIDBI, and Shri Rajesh Pandey, Principal Secretary, MSME & Textile, and other official members. Dr. Hari Krishna Dwivedi, Chief Secretary, Government of West Bengal stated that this MoU would be beneficial to the MSMEs in the State of West Bengal and is looking forward to working with SIDBI for MSME clusters and infrastructure development in the State.

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26 Dec

Huggis Nature Care

editor0 CommentsBusinessHuggis

Huggies - Kimberly-Clark’s iconic brand has launched its new awareness campaign underlining the innate goodness of organic cotton that forms a vital ingredient of Huggies® Nature Care. With its attributes rooted in the efficacy of organic cotton, the premium diaper pant by Huggies® Nature Care, is designed for safeguarding a baby’s delicate skin. In pursuit of its philosophy of always having a parent’s back, the brand is aiming to further empower them with knowledge while boosting their confidence in the choices they are making for their baby. Commenting on the campaign, Saakshi Verma Menon, Marketing Director, Kimberly – Clark India…

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26 Dec

Amway bets big on India to drive global growth

editor0 CommentsBusiness

Amway has continued its growth trajectory in India powered by its nutrition and wellness portfolio along with its thriving community of entrepreneurs. The company is now set for the next-level transformation, further building on the growth strategy charted out by global CEO Milind Pant. Aligned with the focus on unleashing entrepreneurship and creating long term value in the health and wellness category, Amway has earmarked a global investment of over USD 300 million through 2024 to boost innovation and science, digital technology, and entrepreneurship. Among the 100 plus markets that Amway operates in, India is one of the key growth…

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24 Dec

Ashok Leyland inaugurates dealership in Tripura

editor0 CommentsBusinessAshok Leyland, Tripura

Ashok Leyland, flagship of the Hinduja Group and India’s leading commercial vehicle manufacturer, inaugurated a new 3S (sales/service/spares) dealership, Tirupati Motors in Agartala, Tripura. It offers 4 bays including accident repair facility. This dealership is located in Tulakona Bypass Road, the transport hub of Agartala. After construction of Chattogram dry port at Bangladesh, containers can be sent from Kolkata to Agartala via this dry port. Ashok Leyland also has 9 upcoming outlets in Assam, Meghalaya, Arunachal Pradesh and Tripura to cater to the rising demand in North-East India.The company also launched its BOSS 1920 Haulage, for this market on this…

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24 Dec

Mountain Dew’s new campaign

editor0 CommentsBusinessMountain Dew

Mountain Dew is all set to inspire the youth of India to push boundaries and move beyond fear and self-doubt through its Darr Ke Aage Jeet Hai campaign this year. The beverage brand has unveiled its new power packed TVC featuring Bollywood superstar and brand ambassador Hrithik Roshan. ,The film has been shot on the top of the world’s tallest building –Emaar’s Burj Khalifa in Dubai The Mountain Dew TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign. This TVC is a reiteration of Mountain Dew’s belief that in the face of any challenge…

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23 Dec

Chai Sutta Bar Opens its New Outlet in Siliguri

editor0 CommentsBusinessChai Sutta Bar, Siliguri

Chai Sutta Bar, has spread the taste of Kulhad with its newly arrived outlet in Siliguri, West Bengal on 21thof December 2021. The brand-new store was welcomed like a gala festival in Barua Square, Sevoke Rd, Siliguri, West Bengal 734001. It was all possible because of the love people showered throughout the stretch, stated Anubhav Dubey on the launching day, Co-founder of Chai Sutta Bar. Chai's amazing blessing have left a sweet spot in their hearts who greeted the store with their welcoming warmth and shining grins.By the love & craze of people recently HR Gabru which featured few of…

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22 Dec

KFC brings the holiday season with offers

editor0 CommentsBusinessKFC

Come December and there is bound to be festive cheer in the air. But this December is different with KFC adding that extra ‘crispiness’ to festivities. This holiday season comes with KFC’s December Fest offering an abundance of KFC favs. KFC customers can avail amazing offers as 4 on 4, 5 on 5, or 6 on 6 on Hot & Crispy chicken and Chicken strips between 16 December to 4 January.One can move aside to get ‘buy one get one free’, with KFC’s December Fest. It is certainly ‘The More, The Crispier’ with 4 on 4, 5 on 5 and…

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22 Dec

TATA STUDi launches ‘Padhne Ka Sahi Tareeka’

editor0 CommentsBusinessTATA STUDi

Tata ClassEdge (TCE), a division of Tata Industries, launched its marketing campaign ‘Padhne Ka Sahi Tareeka’ around Tata Studi. Tata Studi, first introduced in early 2021 is an after-school learning app designed around the principles of Science of Learning – a multidisciplinary approach that combines research from neuroscience, psychology and cognitive science.Since its first introduction, Tata Studi has been greatly appreciated by students and parents for its design, content and adaptive Study Planner. The Study Planner helps students define learning goals and plan their studies according to their convenience. Tata Studi now plans to increase its awareness and reach through…

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22 Dec

Snapdeal offer for sale of up to 3.08 cr equity shares

editor0 CommentsBusiness, LifestyleSnapdeal

Snapdeal Ltd. (Snapdeal), in terms of revenue for the Financial Year 2020, has filed draft red herring prospectus for an IPO. The Offer comprises a fresh issue aggregating up to Rs. 1,250 crore and an offer for sale of up to 30,769,600 equity shares.Snapdeal proposes to utilise the Net Proceeds of the Fresh Issue of Rs. 1,250 crore towards funding the following objects: 1. Funding organic growth initiatives – Rs. 900 crore; and 2. General corporate purposes (collectively, referred to herein as the “Objects”). In its DRHP, Snapdeal says that it is India’s largest pure-play value eCommerce platform, in terms…

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22 Dec

Britannia Good Day launches new identity

editor0 CommentsBusinessBritannia Good Day

Britannia Good Day, urban India’s largest biscuit brand revealed its new identity. Britannia Good Day enjoys deep inroads of consumption in both, urban and rural India. Launched in 1987, Britannia Good Day created the ‘Cookie’ category in India and made dry fruits and nuts accessible to Indian households for the 1st time. The brand that has always propagated happiness, said the rich and varied smiles of India has inspired its makeover. The all-new Good Day biscuit design will sport different kinds of smiles. So consumers can experience ‘Kayi Smiles, Nayi Smiles’…in every pack of Britannia Good Day.

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