15
Nov
In an era of digitalization, with more than 73% of vehicle shoppers in India knowing the exact model to be purchased and 88% researching online, product discovery at a showroom remains an important driver of customer experience, according to the J.D. Power 2022 India Sales Satisfaction Index Study (SSI),SM released today. Since 2021, J.D. Power has re-launched the India Sales Satisfaction Index Study in partnership with NielsenIQ. The study finds that customers with a seamless product discovery engagement have an increase of 28 index points (on a 1,000-point scale) over those who do not (872 vs. 844, respectively). However, more…
