Business News Northeast - Latest Business Northeast News & Updates

26 Feb

#KeepGirlsInSchool – Whisper’s Programme

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India’s leading feminine care brand, Whisper has entered into a partnership with UNESCO in a breakthrough partnership to raise awareness and educate girls on Menstrual Hygiene Management under its flagship programme #KeepGirlsInSchool. In an effort to help young girls achieve their full potential, the movement begins with shedding light on the impact of 2.3-Crore girls dropping out of school – leading to 2.3-Crore unfulfilled dreams – due to lack of period education and protection. Bhumi Pednekar, a strong believer in empowering young girls, continues to be a part of the movement, championing the cause of making menstrual hygiene a priority in India. Last…

26 Feb

Bhaiya Ji ka punch with Britannia Tiger Krunch

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2020 definitely was a dull year, with no school, nowhere to go and no time to play. Wondering what to do to keep young minds active and fresh? Worry not! Something exciting is coming their way! Our very own Dabangg Tiger, Sonu Sood with collaboration with Britannia Tiger Krunch brings to youngsters the perfect dose to keep their energies up with an exciting self-defence digital series. To keep up the spirits of the little ones as they continue to stay at home, the Bollywood actor and humanitarian – our own Bhaiya Ji displays the perfect way to land a Punch,…

25 Feb

Netflix plans $500 million Korea budget this year to crack Asia

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Streaming giant Netflix has announced plans to spend nearly USD 500 million in South Korea in 2021, thus adding more variety and diversity to their growing slate across the globe. South Korean shows, movies and K-pop have garnered global popularity in recent years, building audience base in countries such as the US and India, which have a robust entertainment industry of their own. In the last five years — from 2015 to 2020 — Netflix invested $700 million to expand its slate of Korean content and established two purpose-built production facilities in the country. Besides acquiring rights to existing Korean…

24 Feb

Energy Bole Toh Sting: Pepsico’s new campaign

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Electrifying the youth with an energetic campaign, the Pepsico brand has launched a fun new TVC for Sting. The brand new ‘Energy Bole Toh Sting’ campaign showcases how the beverage creatively offers a jolt of energy. The new Sting TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign. Sting is available in small single-serve packs in 200 ml and 250 ml and large packs in 500ml across all modern and traditional retail outlets in India, as well as on leading e-commerce platforms. The quirky TVC encourages consumers to electrify their moment with the refreshing taste of…

24 Feb

ICICI Pru Life launches new savings product

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'ICICI Pru Guaranteed Income for Tomorrow' (GIFT) – this new goal-based savings product has been launched by ICICI Prudential Life Insurance. GIFT provides guaranteed income to policyholders to help them achieve their long-term financial goals. This non-participating savings product can enable customers to eliminate the uncertainty of future income streams to a large extent. The life cover provides financial security to the family, which is essential for a robust financial plan. Mr. Amit Palta, Chief Distribution Officer, ICICI Prudential Life Insurance, said, "This feature-rich product is designed to offer smoothened returns and provides customers the flexibility to start receiving the…

24 Feb

Vi launches Unlimited Night-time Data

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For the prepaid customers, Vi has launched Unlimited high-speed Night-time Data - without any restrictions, at no extra cost, from 12:00 am to 6:00 am on all Vi Unlimited Recharges of Rs 249 and above. Bonus unlimited high-speed night-time data will enable Vi customers to get a lot more out of life and their time. As per a recent report by Ookla, Vi GIGAnet was the fastest 4G network pan-India from Oct to Dec ’20. Now, Vi customers also enjoy Weekend Data Rollover benefits on all existing Unlimited daily data quota packs of Rs 249 and above, allowing users to…

24 Feb

Glenmark’s SUTIB is priced 96% lower

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Glenmark Pharmaceuticals launched SUTIB, the generic version of Sunitinib oral capsules to treat kidney cancer in India. The drug is launched at an MRP that is approx. 96% lower than the MRP compared to the innovator brand, priced at Rs. 7000 (50 mg), Rs. 3600 (25 mg) and Rs. 1840 (12.5 mg) per month. Sunitinib is also approved by the US Food and Drug Administration (US FDA). Sunitinib is an oral multi-kinase inhibitor (MKI), works by blocking several enzymes that promote cell growth. It is useful for the treatment of certain patients with gastrointestinal stromal tumors and advanced renal cell…

22 Feb

Nokia 5.4 goes on sale in India

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HMD Global announced that the new Nokia 5.4 is now available in India on Flipkart.in and Nokia.com/phones in Polar Night and Dusk colour options, in RAM/ROM variants of 4GB/64GB and 6GB/64GB, at a recommended best buy price of Rs 13,999 and Rs 15,499 respectively. The Nokia 5.4 customers on Jio would be entitled to benefits worth Rs 4,000. The benefits include instant cashback of Rs 2,000 on the prepaid recharge of Rs 349 plan and Rs 2,000 worth of vouchers from partners. This offer is applicable to new as well as existing Jio subscribers. The Nokia 5.4, featuring a 48MP…

22 Feb

KFC delights fans with new Value Burgers

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Starting at just Rs 69, KFC India launched an all-new range of Value Burgers. The range comes with a variety of veg and chicken burgers to choose from - Classic Chicken, Classic Veg, Spicy Chicken and Spicy Veg. One can go for burgers to the nearest KFC restaurant or visit the KFC website (https://online.kfc.co.in/) or App (available on the App Store & Playstore). The Classic variants are laden with a crispy fillet of KFC’s signature chickenor veg patty, layered with fresh lettuce & tangy dynamite or creamy mayo. And there’s a reason to say ‘variety is the spice of life’.…

20 Feb

SeekMed’s roundtable with top Cardio and Onco experts

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A global telehealth platform that allows patients worldwide to seek professional and ethical medical advice from India's eminent award-winning doctors, SeekMed organized a virtual roundtable in Guwahati to discuss rising and disturbing health disorders in the North-East region. Country’s top Cardio and Onco experts - Padma Bhushan Awardee, Dr T.S. Kler (Chairman - Fortis Heart and Vascular Institute and Medical Advisor for SeekMed) and Dr Harit Chaturvedi (Chairman - Max Institute of Cancer Care, Max Super Specialty Hospital and a Patron of SeekMed) were among the speakers. The roundtable also discussed how Covid changed the healthcare world from being traditional…