Business News Northeast - Latest Business Northeast News & Updates

01 May

Truke signed Mrunal Thakur as its Brand Ambassador

Business Correspondent0 CommentsBusiness, IndiaMrunal Thakur, Truke

One of India’s fastest-growing audio brands Truke has launched its much-awaited S2 TWS Buds at a special launch price of INR 1499. The earbuds are the successor of the most celebrated Truke TWS buds S1. Actress Mrunal Thakur recently roped in as Truke’s brand ambassador. The latest earbuds will come embedded with several exemplary features like 20 Preset EQ Modes customizable via smart application alongside a Premium Sliding Case paired with Slide-N-Share Technology providing 1-Step Instant Paring. It also offer unparalleled total playtime of upto 48 hours with upto 10 hours of playtime on a single charge. The buds will…

01 May

Akshaya Patra Foundation’s centralised kitchen in Jorhat

editor0 CommentsBusinessAkshaya Patra, Jorhat

The Akshaya Patra Foundation has collaborated with a leading investor in the Indian power sector Apraava Energy to set up a centralized mid-day meal kitchen that will serve nutritious meals to 25,000 children daily in 450 government schools in Jorhat, Assam. The project is funded by an anchor donation of Rs 6.11 crore from Credit Suisse and aims to ensure the provision of healthy balanced meals to children, reduce school dropouts and enhance enrolment in schools. The kitchen is in advanced stage of construction and is expected to be operational by July 2022. Apraava Energy will provide a fund for…

30 Apr

Over 5,500 crores of Chinese smartphone giant Xiaomi captured by ED over forex violations

editor0 CommentsBusinessChina

The Enforcement Directorate (ED) has seized Rs 5,551.27 crore from smartphone giant Xiaomi India under the provisions of the Foreign Exchange Management Act (FEMA), 1999. Xiaomi India is a wholly owned subsidiary of the China-based Xiaomi Group The ED had started a probe into illegal remittances made through business establishments in February this year. According to the Enforcement Directorate, Xiaomi started its operations in India in 2014 and started sending cash from 2015. “The business venture remitted foreign exchange amounting to Rs 5,551.27 crore to three foreign-based entities comprising a Xiaomi group entity under the guise of royalty. Such huge…

30 Apr

Seagram’s 100 Pipers: ‘Tree Plantation for Environment Conservation’

Business Correspondent0 CommentsBusiness‘Tree Plantation, Seagram’s 100 Pipers

The ‘Play For A Cause’ platform of Seagram’s 100 Pipers has been at the forefront of supporting causes that positively impact society, thereby bringing to life the brand’s core proposition of ‘Be Remembered For Good’ in an experiential manner. This year 100 Pipers ‘Play For A Cause’ pledges to a greener future by vowing to plant 1 million trees over the course of one year in partnership with AROH Foundation. 100 Pipers launched this momentous campaign on Earth Day, 22 April. 100 Pipers has also embraced technologies of the future and launched India’s first Environment-themed NFTs dedicated to Tree Plantation…

30 Apr

TKM launches ‘HumHaiHybrid’ Campaign

Business Correspondent0 CommentsBusiness, India‘HumHaiHybrid’, campaign, TKM

Toyota Kirloskar Motor (TKM) launched a campaign titled ‘Hum Hai Hybrid’ through specially curated web video series. This is an initiative to create awareness among consumers and the larger society about the overall benefits of Self-charging Hybrid Electric Vehicles (SHEVs) and its potential contribution to national objectives. The web video series can be accessed via mobile phones or computers by anyone across the country through Toyota Bharat Website or Social Media Page. Customers can visit their nearest Toyota dealership to experience the Self-charging Hybrid Electric Vehicle Technology. With ‘Hum Hai Hybrid’ digital campaign about the green mobility ‘Self-charging Hybrid Electric…

30 Apr

3-morning rituals for better health

Business Correspondent0 CommentsBusiness, India, Lifestylehealth, Soha Ali Khan

Simple steps which are easy to imbibe for everyone and make sure to not skip these 3-morning rituals that help us lead a better tomorrow.Every morning starts with a handful of almonds. Almonds provide energy and have satiating properties that help me keep energized going during the workout. Almonds are known to be a source of 15 nutrients such as vitamin E, magnesium, protein, riboflavin, zinc, etc. Almonds are a rich source of protein, a nutrient that is not only energy-yielding but also known to contribute to the growth and maintenance of muscle mass. Almonds contain healthy fats and vitamin…

30 Apr

The New Discovery Metropolitan Edition in India

Business Correspondent0 CommentsBusinessIndia, Land Rover

Jaguar Land Rover, India has opened bookings for the all-new Discovery Metropolitan Edition with prices starting from INR126.55 Lakh (ex-showroom). The new Metropolitan Edition is designed to offer a host of exterior and interior upgrades that add to its on-road urban appeal. It is available with the P360 Ingenium petrol engine and the D300 Ingenium diesel engine. It builds on the purposeful R-Dynamic HSE specification with Bright Atlas detailing for the grille and Discovery script. This is complemented by Hakuba Silver lower bumper inserts, 50.80cm Satin Dark Grey wheels, black Land Rover brake calipers, a sliding front sunroof, and a…

30 Apr

India’s First Skill India International Centre

Business Correspondent0 CommentsBusiness, IndiaBhubaneswar, NSDC, Shri Dharmendra Pradhan

The Minister of Skill Development and Entrepreneurship and Minister of Education Shri Dharmendra Pradhan announced that India’s first Skill India International Centre will be set up at SDI Bhubaneshwar in collaboration between Skill Development Institute, Bhubaneswar and NSDC international. The center will be established for the training of Indian youth per international standards with an aim to enhance overseas opportunities for the skilled workforce. He also launched a National Academy for Skill Teachers that will be set up at the SDI campus for skill training of teachers and assessors.An MoU was exchanged between the COO & Officiating CEO of NSDC…

30 Apr

Durex addresses the gap in sexual stimulation for women

Business Correspondent0 CommentsBusiness#MakeitIntense, Durex

The world’s #1 sexual wellbeing brand Durex launched Durex Intense its newest offering in the condoms category. Intense contains a unique stimulant gel- Desirex Gel. Durex Intense’s campaign #Intensegasm throws light on female ‘half-gasms’ to highlight the additional needs of a woman. Durex’s consumer insights indicate that more than 50% of women feel their experience can be more intense. The new #MakeitIntense TVC supporting the launch highlights the need for added stimulation in a woman’s sexual journey to make her experience more intense. The magnitude of the stimulation is smartly showcased in the ad by the couple dropping out of…

29 Apr

Lupin expands Diagnostics Business footprint in North East India

Business Correspondent0 CommentsBusinessLupin Diagnostics Ravindra Kumar

Global pharma major Lupin Limited (Lupin) announced that Lupin Diagnostics has launched its Regional Reference Laboratory in Guwahati in North East India. The expansion is in line with Lupin Diagnostics’ strategy to expand its presence across India and increase access to quality testing. It has capabilities to conduct a broad spectrum of routine and specialized tests in the fields of molecular diagnostics, cytogenetics, flow cytometry, histopathology, cytology, microbiology, serology, hematology, immunology and routine biochemistry. After Assam and West Bengal, Lupin Diagnostics is also setting up laboratories in Patna (Bihar), Ranchi (Jharkhand) and Bhubaneshwar (Orissa), in addition to multiple cities across…