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07 Feb

Sony introduces ultra-slim subwoofer

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Sony India launched the latest addition to the category of in-car offerings with the new XS-AW8 compact powered subwoofer. The new XS-AW8 subwoofer will be available across Sony authorized dealers, car accessories shops and car showrooms across India from 1st February 2021 onwards. It is priced at Rs 19,990. This powerful subwoofer offers great audio in a compact and versatile form factor. The new XS-AW8 subwoofer allows one to gain bass without losing car space, providing hassle-free punch to the music in any sized car. The slim design of XS-AW8 allows easy installation in restricted spaces and fills the car…

07 Feb

Britannia Good Day starts #LearnFromHome campaign

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A good technology device is no longer a luxury but a necessity for children to learn from home. It sparked the thought of the Britannia Good Day Learn from Home campaign whereby children stand a chance to win laptops free every hour, for 2 months. The largest brand of Britannia, Good Day rolled out the campaign with a nationwide TV and Print blitzkrieg. The thematic TVC captures the inseparable bond of school friendships and the joy of learning together. The film showcases two friends who are reunited while schooling from home, thanks to Britannia Good Day. As one boy wins a…

07 Feb

HDFC Life’s Click 2 Protect Life with unique features

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HDFC Life, one of India's leading life insurers, has launched its latest flagship term product Click 2 Protect Life. The non-linked, non-participating, individual term plan has been designed to cater to the changing needs in the different life stages of an individual. The ongoing pandemic has brought about a change in an individual’s approach towards life insurance as a product category. Term insurance has become an important component of every financial plan. HDFC Life’s Click 2 Protect Life offers three main options: (1) Life & Critical Illness Auto-balance, (2) Life Protect option and (3) Income Plus option. All options include…

07 Feb

Vi inks partnership with Voot Select for its customers

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In a bid to provide enriched entertainment to its customers, Vodafone Idea Limited (VIL) has announced a strategic partnership with VOOT Select, to offer premium content on its digital platform - Vi Movies and TV app. Under this partnership customers of Vodafone Idea can now enjoy the curated content offering of VOOT Select, with a seamless viewing experience on their Smartphones. Aiming to strengthen current content offering on Digital platform- Vi Movies & TV app, the partnership will give customers access to hours of exclusive content pieces from Voot Select. Vi customers will now have full access to watch premium Hindi Shows of Colors & MTV. Vi users can also enjoy a…

07 Feb

Three simple ways to alleviate stress

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Due to anxiety, job cuts, salary cuts, health concerns, and an increasingly volatile environment, stress levels amongst Indians are high. Nutrition & Wellness Consultant, Sheela Krishnaswamy shared three simple tips which when followed regularly can help alleviate stress. These are: (1) Focus on maintaining a healthy and nutritious diet, always, (2) De-stress with exercise and (3) Break from screen-time. “People tend to eat less healthy food during stressful times. This could be changed by reaching out to more nutritious options like fruits or sprouts or almonds or muesli or an omelet or a piece of bitter chocolate to satisfy a…

07 Feb

ABD launches Sterling Reserve Blend 7 Gaming Pack

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A limited-edition gaming pack has been launched by Allied Blenders and Distillers Private Limited (ABD) for its premium offering - Sterling Reserve Blend 7. The all-new pack is a first of its kind that is designed to bring alive a unique board game experience through an innovative interface. The limited-edition will be available in the 750ml size. Customers can select from three different board game options - Ludo, Jungle Safari and Treasure Island. Sterling Reserve B7 Gaming Pack is part of a series of innovative initiatives that ABD has effectively devised as part of its transformational journey to deliver path…

07 Feb

Wardwizard inaugurates two-wheelers plant at Vadodara

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One of the leading companies in the EV segment which owns brand including Joy e-bike and Vyom Innovation, Wardwizard Innovations & Mobility Limited has inaugurated a new state-of-the-art facility at Vadodara, Gujarat for manufacturing electric two-wheelers. Virtual inauguration ceremony of the new plant was conducted by Shri Amit Shah, Minister for Home Affairs, Government of India on January 28. The inaugural function was also attended by Ranjanben Bhatt, MP, Vadodara and Mr. Rajendra Trivedi, Speaker, Gujarat State Legislative Assembly. Synonymous with innovation, quality, design and technology Wardwizard Group has created a strong brand identity through its product. Company has a…

06 Feb

Pampers’ #ItTakes2 campaign

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Pampers, a brand that has been championing the message of equal parenting for years, has re-focused the spotlight on how #ItTakes2 for a baby’s wholesome development. Celebrity parents Soha Ali Khan and Kunal Khemu have come together with Pampers to encourage parents to be equally involved for their baby’s healthy and happy development. Pampers is driving the message of #ItTakes2 through multiple touch-points to spark a positive change and strengthen the movement in support of equal parenting. The brand released a heartwarming film seeded with moments of realization stressing the fact that while raising a baby is a beautiful journey,…

06 Feb

Hindware rolls out new brand campaign

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Hindware, the leading bathware brand has kickstarted its new brand campaign ‘Thoughtful is Beautiful’. The new campaign is first-of-its-kind in the category and aims to showcase how innovative performance-led product solutions that offer convenience to consumers is where true beauty lies. Brand Hindware is consistently striving to offer product and solutions that ease the consumer’s life, and the ‘Thoughtful is Beautiful’ campaign showcases the same sentiment where the brand intends to provide functionally-led high performance and thoughtful products to the consumers. Targeting newage customers, the TVC’s beautifully convey that be it style, quality, or innovation, Hindware matches international standards. The 360-degree…

03 Feb

India’s largest Waterton on Republic Day

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On the occasion of the celebration of India’s 72nd Republic Day, Harpic Mission Paani hosted its first Waterton celebrating the country’s water heroes. The 8-Hour long Waterton brought together leading policymakers, celebrities from all walks of life, the Armed Forces and corporates to address the criticality of water for hygiene and conservation. Laxman Narasimhan, Global CEO, Reckitt Benckiser Group, Harold Vanden Broek, President, RB Hygiene, Actor and Mission Paani Ambassador, Akshay Kumar, Narasimhan Eswar, Senior Vice President, South Asia, RB Hygiene and Sukhleen Aneja, CMO & Marketing Director, RB Hygiene, South Asia highlighted the aim of the Waterton. India’s largest…