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Britannia Toastea’s ‘Karari Shuruwat’ TVC
11 Feb

Britannia Toastea’s ‘Karari Shuruwat’ TVC

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In the all-important start to the day, Britannia Toastea is the perfect Teatime companion. The first cup of tea with Toastea busts hunger and gives a ‘KarariShuruwat’. Britannia Toastea’s latest TVC showcases the quintessential ‘Saas bahu’ of many Indian homes, played by the inimitable Neena Gupta and Trisha Krishnan. Trisha Krishnan plays the daughter-in-law tackling multiple tasks through the day along with Neena Gupta, as a fun and lively ‘Saasu maa’. As Britannia Toastea becomes the perfect hunger buster with the morning tea, the TVC showcases the many roles a woman plays, a PT teacher to her son, manager to…
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Sony’s industry-leading Digital Cinema Technology
11 Feb

Sony’s industry-leading Digital Cinema Technology

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Sony India launched the FX6 camera (model ILME-FX6V), a full-frame professional camera, accompanied with E-mount lens, 16-35mm (FE C 16-35mm T3.1 G), the latest addition to Sony’s Cinema Line that brings the company’s expertise in imaging technology to a broad range of filmmakers and content creators. As part of the Cinema Line, the all-new FX6 incorporates Sony’s core technologies of the image sensor, processing engine, and AF (autofocus) performance. FX6 Full-frame camera is priced at Rs 599,990 and FE C 16-35mm T3.1G E-mount lens at Rs 679,990. Sony also introduced a new full-frame E-mount lens, 16-35mm (FE C 16-35mm T3.1…
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CM Mamata Banerjee inaugurates Star Cement’s new plant
11 Feb

CM Mamata Banerjee inaugurates Star Cement’s new plant

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Mamata Banerjee, Chief Minister of West Bengal inaugurated a new production facility of Star Cement at Mohitnagar in Jalpaiguri (West Bengal). This new production facility of Star Cement set up with an investment of over Rs 450-Crore is touted by industry experts as the Largest Private Sector Investment in North Bengal. West Bengal Chief Minister Mamata Banerjee praised the commitment and contribution of Star Cement towards overall socio-economic development of North-Bengal. She hoped that the brand-new cement plant which also has world-class machinery and the most advanced German technology deployed will set a new trend in the industrial sector of…
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Honda inaugurates Big Wing in Siliguri
07 Feb

Honda inaugurates Big Wing in Siliguri

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After its global debut of H’ness- CB350, Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) elevated the Go Riding spirit with the inauguration of premium big bike business vertical- the Honda BigWing in Siliguri (Address: Top Plaza, Beside City Plaza, Sevoke Road, Siliguri). Mr Yadvinder Singh Guleria, Director, Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said, “In September, our latest global motorcycle H’ness CB350 introduced new excitement for mid-size motorcycle riders. We are delighted to inaugurate BigWing in Siliguri. Through this new premium outlet, we aim to take Honda’s fun motorcycles closer to customers in Siliguri and…
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Shekhar Datta elevated to COO of OYO’s Weddingz.in
07 Feb

Shekhar Datta elevated to COO of OYO’s Weddingz.in

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Keeping its commitment to talent and recognising leaders, OYO Hotels & Homes has elevated Shekhar Datta, a young talented professional originally from Kolkata to VP & Chief Operating Officer, OYO’s Weddingz.in.  Shekhar has been a part of the OYO leadership team since August 2019. In his first role as the Revenue Head for OYO LIFE (co-living business) he helped establish the online and offline demand engines for the vertical. Since February 2020, he has been responsible for leading the Franchise business for North. Under Shekhar's leadership, the Franchise business in North has continued to consolidate in all respects in 2020.…
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Sony introduces ultra-slim subwoofer
07 Feb

Sony introduces ultra-slim subwoofer

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Sony India launched the latest addition to the category of in-car offerings with the new XS-AW8 compact powered subwoofer. The new XS-AW8 subwoofer will be available across Sony authorized dealers, car accessories shops and car showrooms across India from 1st February 2021 onwards. It is priced at Rs 19,990. This powerful subwoofer offers great audio in a compact and versatile form factor. The new XS-AW8 subwoofer allows one to gain bass without losing car space, providing hassle-free punch to the music in any sized car. The slim design of XS-AW8 allows easy installation in restricted spaces and fills the car…
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Britannia Good Day starts #LearnFromHome campaign
07 Feb

Britannia Good Day starts #LearnFromHome campaign

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A good technology device is no longer a luxury but a necessity for children to learn from home. It sparked the thought of the Britannia Good Day Learn from Home campaign whereby children stand a chance to win laptops free every hour, for 2 months. The largest brand of Britannia, Good Day rolled out the campaign with a nationwide TV and Print blitzkrieg. The thematic TVC captures the inseparable bond of school friendships and the joy of learning together. The film showcases two friends who are reunited while schooling from home, thanks to Britannia Good Day. As one boy wins a…
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HDFC Life’s Click 2 Protect Life with unique features
07 Feb

HDFC Life’s Click 2 Protect Life with unique features

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HDFC Life, one of India's leading life insurers, has launched its latest flagship term product Click 2 Protect Life. The non-linked, non-participating, individual term plan has been designed to cater to the changing needs in the different life stages of an individual. The ongoing pandemic has brought about a change in an individual’s approach towards life insurance as a product category. Term insurance has become an important component of every financial plan. HDFC Life’s Click 2 Protect Life offers three main options: (1) Life & Critical Illness Auto-balance, (2) Life Protect option and (3) Income Plus option. All options include…
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Vi inks partnership with Voot Select for its customers
07 Feb

Vi inks partnership with Voot Select for its customers

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In a bid to provide enriched entertainment to its customers, Vodafone Idea Limited (VIL) has announced a strategic partnership with VOOT Select, to offer premium content on its digital platform - Vi Movies and TV app. Under this partnership customers of Vodafone Idea can now enjoy the curated content offering of VOOT Select, with a seamless viewing experience on their Smartphones. Aiming to strengthen current content offering on Digital platform- Vi Movies & TV app, the partnership will give customers access to hours of exclusive content pieces from Voot Select. Vi customers will now have full access to watch premium Hindi Shows of Colors & MTV. Vi users can also enjoy a…
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Three simple ways to alleviate stress
07 Feb

Three simple ways to alleviate stress

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Due to anxiety, job cuts, salary cuts, health concerns, and an increasingly volatile environment, stress levels amongst Indians are high. Nutrition & Wellness Consultant, Sheela Krishnaswamy shared three simple tips which when followed regularly can help alleviate stress. These are: (1) Focus on maintaining a healthy and nutritious diet, always, (2) De-stress with exercise and (3) Break from screen-time. “People tend to eat less healthy food during stressful times. This could be changed by reaching out to more nutritious options like fruits or sprouts or almonds or muesli or an omelet or a piece of bitter chocolate to satisfy a…
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