11
Oct
Annapurna Ghee, a household name synonymous with purity and tradition for over three generations, is embarking on a strategic PAN-India expansion. With more than 70 years of legacy, the brand has long been the Northeast’s highest-selling ghee, known for its rich aroma, ‘danedar’ texture, and authentic taste. The Annapurna Group aims to consolidate its dominance in the East and Northeast while gradually extending its footprint across North India. As part of its growth strategy, Annapurna has roped in popular personality Shehnaaz Gill as the brand ambassador for Annapurna Cow Ghee, reinforcing trust and authenticity in new markets where food culture…
