29
Aug
According to a study by CyberMedia Research (CMR) on “What Audio Means for Indian Smartphone users?” Indian consumers are now prioritising audio quality as a key smartphone purchase driver ahead of camera and battery. In fact across all parameters, one in every four users has stated audio quality as the most important factor while selecting their smartphone. Head-Industry Consulting Group, CMR, Satya Mohanty said, “Given the advancements in smartphone camera and battery, I believe consumers are mostly satisfied with industry-leading innovations therein. On the other hand, in the current homebound economy, consumers are paying more heed to audio quality. As such,…
