19
Jul
Royal Stag BoomBox, the flagship music IP from Seagram’s Royal Stag in collaboration with Universal Music Group, has launched its first original of the season — ‘SIGH’, a powerful fusion of Bollywood melody and hip-hop featuring Nikhita Gandhi and Dino James. Released across all major streaming platforms, the track marks the beginning of a bold new chapter in the BoomBox Originals lineup. Blending smooth vocals with sharp hip-hop rhythms, SIGH celebrates self-expression and confidence, reflecting the brand’s “Live It Large” philosophy. Nikhita Gandhi called the collaboration “refreshing,” while Dino James praised it as “bold, authentic, and unapologetically honest.” Pernod Ricard…
