05
Jul
On the occasion of World Anti-Counterfeiting Day, Philip Morris International's India affiliate, PMI India, reiterated its commitment to dismantling the illicit tobacco trade in the country. The company emphasized a three-pronged approach—protecting revenue, safeguarding product integrity, and curbing the informal economy—aligned with the Indian government’s landmark rollout of a pack-level Track & Trace (T&T) system for tobacco products. India, home to an estimated 120 million tobacco users, has emerged as the world’s fourth-largest illegal cigarette market, with smuggled products making up nearly 25% of the domestic industry. Backed by global experience across over 140 countries, PMI aims to support India’s…
