Business News Northeast - Latest Business Northeast News & Updates

16 Oct

Coca-Cola and Google Gemini celebrate Diwali with “Festicons” where AI magic meets tradition

Business BureauBusiness

This Diwali, Coca-Cola India is reimagining how India celebrates by fusing culture, creativity, and cutting-edge technology. Through a first-of-its-kind collaboration with Google, Coca-Cola has introduced Festicons Diwali greetings, enabling consumers to create and share personalized digital wishes using the Google Gemini app. Available on Coca-Cola’s limited-edition Utsav Packs, the initiative allows people to scan a QR code to create and share their own personalized festive avatars right within the Gemini app using its advanced image generation capabilities. Through this innovative digital experience, Coca-Cola is giving consumers a unique way to share their festive vibe. By scanning the festive pack, consumers…

16 Oct

#CelebrateLarge – Seagram’s Royal Stag Packaged Drinking Water launches its festive campaign with Rohit Sharma

Business BureauBusiness

Seagram’s Royal Stag Packaged Drinking Water has unveiled its new festive campaign — #CelebrateLarge – Hum Hain Generation Large, Humaara Har Celebration Large, featuring cricket icon Rohit Sharma. The brand’s latest initiative blends technology and culture, offering a first-of-its-kind AI-led festive experience that celebrates India’s vibrant youth spirit. At the heart of the campaign is an AI-powered personalised greeting generator that allows fans to create hyper-realistic video messages alongside Rohit Sharma using regenerative AI and voice synthesis. The interactive experience turns simple festive wishes into memorable, lifelike exchanges, capturing the brand’s signature “Live It Large” philosophy. Adding another layer of…

15 Oct

Samsung Electronics Named 5th Best Global Brand for Sixth Consecutive Year

Business BureauBusiness

Samsung Electronics has been ranked the 5th most valuable global brand by Interbrand for the sixth consecutive year, recording a brand value of $90.5 billion. The recognition underscores Samsung’s global dominance and continued innovation in artificial intelligence (AI) across its business divisions. It remains the only Asian company in the global top five since 2020. Interbrand credited Samsung’s position to its AI-driven growth strategy, investments in AI semiconductors, and its unified customer experience across devices. “Through AI innovation and open collaboration, Samsung has worked to ensure that more customers can experience AI in their daily lives,” said Won-Jin Lee, President…

15 Oct

Manipal Hospital hosts Breast Cancer Champions’ meet in Aizawl, celebrate strength and hope

Business BureauBusiness

Manipal Hospital, EM Bypass, hosted a Breast Cancer Champions’ Meet in Aizawl, highlighting the resilience and courage of breast cancer survivors. Breast cancer remains the most common cancer among women in India, with one in 20 women at risk, and Mizoram reporting a comparatively high incidence rate. The event, held during Breast Cancer Awareness Month, was presided over by Dr. Pooja Agarwal, Consultant – Surgical Oncology, and Dr. Aadil Adnan, Head of Nuclear Medicine, who emphasized the importance of early detection, advanced treatment, and holistic healing. Speaking at the event, Dr. Agarwal noted, “Early detection and timely treatment have significantly…

15 Oct

Medanta’s ‘Banno Ki Rasm’ boosts breast cancer awareness, influences healthcare market trends

Business BureauBusiness

Medanta – The Medicity, a six-time Newsweek Best Private Hospital in India, has created significant social and economic ripple effects with its breast cancer awareness film, Banno Ki Rasm, which has crossed 8 million views across social media platforms. Released under the “Jaanta Hai Medanta” initiative, the 2-minute 28-second video encourages women to adopt self-breast exams as a monthly practice, promoting early detection and reducing long-term healthcare costs associated with late-stage treatment. Dr. Naresh Trehan, Chairman & Managing Director of Medanta, stated, “This campaign reflects our commitment to empowering women and breaking societal stigma around breast cancer.” Dr. Kanchan Kaur,…

14 Oct

LG Electronics India is now more valuable!

Purbalee DuttaBusiness

LG Electronics India made a remarkable stock market debut on October 14, soaring 50.4% and reaching a valuation of $13.07 billion (Rs 1.15 lakh crore), surpassing the market capitalization of its South Korean parent, which stands at around $10 billion (Rs 8,800 crore). The stock listed at Rs 1,710.1 on the NSE and rose to Rs 1,714.90, compared to its IPO issue price of Rs 1,140. This marks the best debut for a billion-dollar IPO since Eternal in 2021. Brokerage Prabhudas Lilladher initiated coverage with a “buy” rating and a target price of Rs 1,780, citing strong brand positioning and…

14 Oct

MP Shringla leads Darjeeling relief drive, focuses on recovery after landslides

Business BureauBusiness

In the wake of severe landslides across Darjeeling district, Member of Parliament (RS) Shri Harsh Vardhan Shringla conducted a four-day visit from October 6 to 9 to assess damage and coordinate relief operations. Covering critical areas including Dudhiya, Mirik, Thurbo, Poobong, Pokhriabong, and Tabakoshi, Shri Shringla, also President of the Darjeeling Welfare Society, oversaw the distribution of essential supplies such as tarpaulins, food, blankets, utensils, and spades, while providing financial support to affected families. During the Dudhiya visit, Shri Shringla accompanied Governor Dr. C. V. Ananda Bose, and later traversed hilly terrains with BJP leaders, Darjeeling Welfare Society members, and…

11 Oct

Annapurna Ghee charts PAN-India expansion, strengthens legacy of over 70 years

Business BureauBusiness

Annapurna Ghee, a household name synonymous with purity and tradition for over three generations, is embarking on a strategic PAN-India expansion. With more than 70 years of legacy, the brand has long been the Northeast’s highest-selling ghee, known for its rich aroma, ‘danedar’ texture, and authentic taste. The Annapurna Group aims to consolidate its dominance in the East and Northeast while gradually extending its footprint across North India. As part of its growth strategy, Annapurna has roped in popular personality Shehnaaz Gill as the brand ambassador for Annapurna Cow Ghee, reinforcing trust and authenticity in new markets where food culture…

11 Oct

Tinder rolls out Face Check™ in India to tackle fake profiles, strengthen user safety

Business BureauBusiness

Tinder has launched its latest safety innovation — Face Check™ — in India, marking a major step to curb fake profiles and boost user authenticity on the popular dating app. The new feature introduces mandatory video selfie verification for new users, ensuring that matches are with real people and not bots or impersonators. “Face Check™ is arriving in India at a time when online authenticity has never been more important,” said Yoel Roth, Senior Vice President of Trust & Safety at Match Group, which owns Tinder. “It’s an important tool against fake profiles, bots, and fraud so that people can…

11 Oct

Medanta’s 3-minute self-breast exam: Simple steps to protect your health

Business BureauBusiness

Gurgaon-based Medanta – The Medicity, recognized as India’s Best Private Hospital by Newsweek for six consecutive years, has launched an educational video to help women perform a quick self-breast examination. The initiative is part of the hospital’s “Jaanta Hai Medanta” campaign, aimed at empowering consumers to take charge of their health and catch breast cancer early. The video features Dr. Kanchan Kaur, Senior Director, Breast Cancer at Medanta, demonstrating a simple three-step procedure that takes only three minutes and should be done once a month, ideally 2–3 days after menstruation. The self-exam involves checking the breast and armpit with light…