Pujo in Bengal is a unique five-day festival known for its sight, sounds, scents, and sensation. It is one of the largest festivals in the region and is known worldwide for its unique experience. The stress faced by artists, Pujo committee members, volunteers, policemen, and drivers who bring these elaborate festivities to life, along with many other tireless champions, is a significant challenge.
Enter Cadbury Perk, one of Mondelez India’s most iconic and fun brand, which is documenting this remarkable feat with its latest campaign, “ChaapKhabo Na, Perk Khabo!”. Featuring popular Bengali celebs like RJSomak Ghosh and actorKalpan Mitra, the campaign’s short films celebrate the champions behind the celebrations in a quirky, light-hearted way, just like Perk, asking them to share their fun take on the stressors involved in Pujo.
The multi-pronged campaign complements this with outdoor activation across key markets in Bengal such as Siliguri, Asansol, Barrackpore,Howrah, and more, partnering with key pandals to over the five-day festivities.
