Sportswear brand Campus Activewear has been named the Title Partner for the Bengal Pro T20 League 2025, in a strategic move to strengthen its regional outreach and support grassroots cricket in West Bengal. The association reflects Campus’s youth-first ethos and commitment to empowering local sports talent.
The Bengal Pro T20 League, featuring both men’s and women’s formats, will be broadcast on Star Sports 3 and digitally streamed on FanCode. Inspired by the IPL model, the league aims to give budding cricketers a high-profile stage to display their skills while promoting regional pride.
“West Bengal’s rich sports legacy, from legends like Sourav Ganguly to the iconic Eden Gardens, aligns perfectly with our mission,” said Nikhil Aggarwal, CEO and Whole-Time Director of Campus Activewear. “This partnership goes beyond branding—it’s about uplifting youth through sport and forging meaningful community ties.” Local retailers anticipate a spike in interest as Campus gains visibility through both on-ground and digital platforms, combining sports excitement with fashion appeal.
