Campus Activewear, one of India’s largest sports and athleisure footwear brands, today announces its collaboration with the music sensation, King, for the #VibeWithOGKing campaign. The campaign offers King’s fans a chance to meet him in person and attend his New Life India tour concert organised by BookMyShow.
The Campus OG range is the focal point of the campaign, promoting self-expression and transcending conventional fashion. These shoes empower individuals to showcase their unique personalities and radiate confidence through their footwear choices.
Campus Activewear #VibeWithOGKing campaign, inviting fans to wear Campus OG shoes and participate in a contest. Participants can follow @campusshoes on Instagram and update their contact information to enter the contest. The campaign runs from October 15 to November 30, 2023, and participants can wear their Campus OG shoes to participate. The contest offers a chance to 10 lucky winners to meet King in person and 300 people to attend his New Life India Tour. Ms. Prerna Aggarwal, Chief Marketing Officer, Campus Activewear said, “We’re excited to inspire the youth to embrace their unique style, make a bold fashion statement, and unleash their ‘swag’ in their unique way with Campus OGs.”
