Canara Robeco Asset Management Company Ltd., India’s second oldest asset manager, is set to roll out its ‘Nivesh Bus Yatra’ across five key cities in West Bengal, beginning June 16. The 19-day initiative aims to boost investor awareness and financial literacy around mutual fund investments.
The journey will start in Kolkata and cover Howrah, Durgapur, Asansol, and conclude in Siliguri. The specially designed bus will act as a mobile digital experience zone, engaging the public through informative videos and live in-person sessions at residential areas, marketplaces, and major junctions.
“In the world of investing, knowledge is invaluable. Our mission is to empower individuals to make informed decisions through education,” said Rajnish Narula, MD & CEO of Canara Robeco AMC. Gaurav Goyal, Head – Sales & Marketing, added, “The Yatra brings us closer to the community, addressing myths and simplifying mutual fund investing.” Being the financial nerve centre of eastern India, holds strategic importance for Canara Robeco AMC. With rising interest in mutual funds among the urban middle class, the city’s vibrant retail investment market presents a strong opportunity for outreach and deeper engagement.
