Candid Powder, a leading anti-fungal powder from Glenmark Pharmaceuticals, has launched a unique brand activation campaign at Kolkata’s Durga Pujo. The campaign aims to establish personal connections with consumers and deepen their understanding of Candid Powder’s role in combating fungal and skin infections. The Durga Pujo festivities in Kolkata provided the perfect backdrop for the activation.
The brand team identified busy, enclosed spaces where people frequently experience discomfort due to hot and humid conditions, such as sweating, as the perfect backdrop for the activation. Fans were installed at activation areas to offer relief from the heat, while banners and hoardings were strategically placed across the city to increase brand visibility.
Dedicated physicians were also present at multiple pandals to consult and guide attendees seeking solutions to their skin-related concerns. This unique brand activation underscores Candid Powder’s dedication to fostering stronger connections with consumers, promoting awareness of fungal infections, and reinforcing its trust, credibility, and equity.
