Castrol India Limited has relaunched its flagship two-wheeler engine oil brand, Castrol Activ, with a superior product upgrade and refreshed packaging. The new Castrol Activ offers 3X protection against engine overheating, a crucial issue for India’s 235 million two-wheeler users.
To amplify the relaunch, Castrol has launched a nationwide campaign, #GarmiMeinBhi3xProtection, featuring Bollywood icon Shah Rukh Khan. The campaign’s TV commercial, set in Rajasthan, showcases Khan as a determined cop whose bike, powered by Castrol Activ, outlasts extreme heat, while another bike using ordinary oil fails.
“Overheating is a key concern for Indian riders, especially in summer. Castrol Activ’s Actibond™ Technology ensures better wear protection at start-up, during rides, and even when the engine is off,” said Rohit Talwar, VP & Head of Marketing, Castrol India. Local dealers anticipate strong demand, particularly among daily commuters and delivery riders navigating congested city streets.
