Castrol, India’s leading lubricant player, unveiled a new marketing campaign, #BadhteRahoAage, focusing on the opportunity of remarkable progress and success of truckers who prefer Castrol CRB TURBOMAX. The campaign, developed in collaboration with Ogilvy marks a significant milestone for Castrol in reinforcing its commitment to the progress and success of truckers.
Truck drivers are the backbone of the Indian transportation and logistics industry, navigating highways and delivering essential products connecting businesses, industries, and communities. Castrol’s #BadhteRahoAage campaign empowers truckers with superior engine protection, promoting progress and driving the economy forward. Speaking about the campaign, Jaya Jamrani, Vice President – Marketing, Castrol India Limited, said, “Our aim is to fortify our bond with this extraordinary community, reaffirming our unwavering commitment as their trusted allies in the pursuit of progress.”
The campaign’s first leg features a TVC with two contrasting characters: Sukhi, a progressive trucker who consistently uses Castrol CRB TURBOMAX, and Dukhi, who frequently experiences engine failures due to incorrect oil choices. The TVC highlights the importance of selecting the right engine oil for truckers to succeed in their businesses.
