DS Spiceco, a part of the DS Group, has launched a new campaign for Catch Salts & Spices, highlighting its new positioning #Kyunki KhanaSirfKhanaNahiHota.
Conceptualized by Dentsu Creative, the campaign highlights the thought that food encompasses a plethora of creations- memories, bonds, tradition and values, thereby bringing the brand closer to a consumer’s daily life.
The brand has roped in Akshay Kumar and Bhumi Pednekar to beautifully establish this concept and further emphasize on the underlying thought that food is a language which is used to express a myriad of emotions. Ajit Devraj, President, DentsuCreative North said “I can already see this breaking the clutter in the sea of sameness in the competitive landscape”.
