CDSL breaks barriers, launches multi-lingual initiatives to transform investor experience

Central Depository Services (India) Limited (CDSL) hit a high note in its silver jubilee celebrations with the launch of innovative initiatives, turning the page on conventional investor experiences. SEBI Chairperson Smt. Madhabi Puri Buch unveiled these groundbreaking endeavors during the silver jubilee function on January 17, 2024.

In a harmonious move towards inclusivity, ‘Apka CAS – Apki Zubaani’ now allows investors to receive statements in 23 Indian languages, providing a personalized touch to financial transactions. Complementing this, the ‘CDSL Buddy Sahayta 24*7’ chatbot, available in multiple languages, serenades investors with round-the-clock assistance.

CDSL’s commitment to financial literacy crescendoed with the successful ‘Neev’ campaign across 25 cities. The company’s symphony of progress also included the release of a Thought Leadership Report on ‘Reimagine Digital Trust in Capital Markets,’ signaling a stride towards resilient cybersecurity. Shri Nehal Vora, MD & CEO, expressed pride in these initiatives, stating, “The only language we speak is that of inclusive trust, envisioning a united CDSL where our ethos resonates with unified trust.” As CDSL celebrates 25 years, these musical initiatives underscore a commitment to transforming the financial landscape into a symphony of accessible and inclusive trust.