The CEAT Indian Supercross Racing League (ISRL), a revolutionary franchise-based motorsport spectacle poised to become the fastest-growing league in India focusing beyond cricket. The league showcased the adrenaline-pumping journey with an explosive opening at the Pune race, mesmerizing over 9000 fans on the ground with live broadcast on TV and OTT. The company recently diluted its 3% stake to concentrate on promotion and on-ground activations, with a pre-season opening valuation of INR 350 crore.
The goal is to reach the maximum audience and elevate the sport’s status, the promoters are in conversation with private investors to dilute 2% of the stake for a staggering valuation of INR 450 Crore just after the first race. India presents a unique opportunity to redefine Supercross with strategic investment and market confidence, fueled by the changing need to expand beyond traditional sports.
Mr. Veer Patel, Director and Co-Founder of CEAT ISRL, expressed his excitement, “Our longstanding conversations with brands and partners have suddenly expedited. We are in the advanced stage of closing a minority stake sale to fuel our Season 1 plans, staying aligned with our INR 150 crore spending target. We are confident of achieving an INR 1000+ crore valuation post Season 3.”
