As the vibrant festivities of Durga Puja approach, ITC Mangaldeep has unveiled its limited-edition ‘Pujo Pujo Gondho’ gift box, designed specifically for the devotees of West Bengal. This aromatic gift box aims to enhance the auspiciousness of the celebrations, embodying the spirit of the festival.
The ‘Pujo Pujo Gondho’ gift box features the sweet aroma of Anjali agarbatti, synonymous with the Pushpanjali rituals, and includes Dhuno Cups for the traditional Dhunachi dance, complemented by a miniature dhunachi holder. To evoke the emotions of Doshomi, the package also contains Bisarjan Agarbatti, reminiscent of the Bijoya Doshomi fragrance.
Gaurav Tayal, Chief Executive of the Matches & Agarbatti Business Division at ITC Ltd., stated, “With Mangaldeep Pujo Pujo Gondho, we aim to bring traditional Pujo fragrances into each home of Bengal, celebrating our cultural heritage and creating a divine aromatic experience.” In Kolkata, where the Durga Puja festivities fill the air with excitement, the gift box is set to be a sought-after choice among locals looking to enhance their celebrations. Available for a discounted price of Rs 480 on quick-commerce platforms Blinkit and Zepto, it presents a unique gifting option that resonates deeply with the region’s rich traditions.
