Seagram’s Royal Stag Packaged Drinking Water has unveiled its new festive campaign — #CelebrateLarge – Hum Hain Generation Large, Humaara Har Celebration Large, featuring cricket icon Rohit Sharma. The brand’s latest initiative blends technology and culture, offering a first-of-its-kind AI-led festive experience that celebrates India’s vibrant youth spirit.
At the heart of the campaign is an AI-powered personalised greeting generator that allows fans to create hyper-realistic video messages alongside Rohit Sharma using regenerative AI and voice synthesis. The interactive experience turns simple festive wishes into memorable, lifelike exchanges, capturing the brand’s signature “Live It Large” philosophy. Adding another layer of engagement, Royal Stag has introduced a 3D Festive Map and an AR-led interactive journey, alongside curated festive recommendations from India’s T20 captain Surya Kumar Yadav on gifting, fashion, food, and music.
Where the festive season peaks with Durga Puja, brand visibility is expected to soar as Royal Stag taps into the city’s cultural fervor and digital-savvy youth. Local retailers and consumers have shown growing interest in interactive brand campaigns, reflecting the city’s blend of tradition and tech adoption. Royal Stag has also partnered with Gaana to amplify the campaign’s reach. Yatish Mehrishi, CEO of ENIL, said, “This collaboration is about inspiring today’s generation to make their celebrations more personal, expressive, and truly larger than life.”
