Citroën, the visionary French automaker, is poised to revolutionize the automotive landscape in India with its groundbreaking Network Expansion Program. Harnessing the power of technology and innovation, Citroën aims to establish a remarkable 200 sales and service touchpoints across the country by the close of 2024.
With a strategic focus on leveraging advanced analytics and market insights, Citroën’s expansion blueprint encompasses over 140 markets, spanning urban, semi-urban, and rural regions. This transformative initiative signifies a monumental 400% increase in Citroën’s network footprint, symbolizing a new era of accessibility and convenience for Indian consumers.
Shishir Mishra, Brand Director of Citroën India, highlighted the company’s commitment to pushing boundaries, stating, “We are pioneering a new frontier in customer access, extending Citroën’s reach to untapped Tier III and Tier IV markets.”Embracing cutting-edge smart retail formats, Citroën’s touchpoints will redefine the customer experience, seamlessly integrating digital solutions and personalized services. This tech-driven approach ensures that each interaction reflects the evolving needs and preferences of modern consumers.
