CMF by Nothing launches innovative products, targets India’s evolving tech savvy consumers

CMF, the sub-brand of the London-based technology giant Nothing, has launched its highly anticipated second-generation devices—CMF Phone 2 Pro, Buds 2, Buds 2 Plus, and Buds 2a. Following a significant 156% year-on-year growth in Q1 2025, as reported by Counterpoint Research, CMF aims to expand its presence in India’s competitive consumer electronics market.

The CMF Phone 2 Pro features an advanced 50 MP camera system, MediaTek Dimensity 7300 Pro 5G processor, and a 5000 mAh battery, ensuring superior performance and efficiency. With prices starting at INR 17,999, the phone is designed to cater to a wide range of consumers looking for high-end features at an affordable price. Additionally, the CMF Buds 2 series, priced between INR 2,199 and INR 3,299, offers consumers exceptional audio quality for every budget.

The city’s expanding middle class, coupled with increasing disposable income, has created a strong demand for affordable yet feature-rich devices. With its competitive pricing and quality offerings, CMF’s new launches are expected to resonate well, tech-savvy audience, further boosting the brand’s regional market share.

By Business Bureau