Coca-Cola and The International Cricket Council (ICC) once again team up for the upcoming 2023ICC Men’s Cricket World Cup. The exciting collaboration is a part of the four-year global strategic partnership agreement between the ICC and the iconic beverage company. The partnership entails Coca-Cola becoming the exclusive non-alcoholic beverage partner of the ICC.
Coca-Cola will utilize its global reach to connect with fans, promote unity, and in still sportsmanship through online and offline activations, engaging consumers with their favorite sports passion. Arnab Roy, Vice President, Marketing Coca‑Cola India and Southwest Asia at Coca-Cola India said, “Our brand activations will engage consumers through innovative offline and online promotions and create memorable experiences for sports fans”.
Coca-Cola plans brand activations for the ICC Men’s Cricket World Cup 2023, including fan engagements, social media campaigns, and promotions for ticket giveaways and unique on-ground experiences. The four-year agreement covers ICC events worldwide, including the ICC Men’s Cricket World Cup 2019 in England and Wales, 2020 T20 World Cups in Australia, 2021 New Zealand Women’s World Cup, and 2023 India Men’s Cricket World Cup in India.
