Amid widespread protest around the world against racism, Beverages major Coca-Cola has decided to pause its paid advertising on all social platforms globally for a period of thirty days. Issuing a statement, the company declared that there is “no place of racism on social media”, and therefore, it will reassess its advertising policies.
The statement put out on June 27, stated that the company expects “greater accountability and transparency” from all its social media partners. The statement has been undersigned by the company’s Chairman and CEO James Quincey. The statement will take effect from July 1.
