Coocaa Transforms Smart TV Market

Coocaa, a leading provider of smart TV’s, system R&D and content operating systems, launched Coolita OS, the brand’s very first self-developed smart TV operating system (OS). Initially it will be available in select Southeast Asian markets including India, Indonesia, Thailand, and Vietnam.

Coolita OS is a lite Web OS built on Linux kernel that offers a lighter, smoother, and more convenient smart TV experience. Coolita OS 1.0 comes with an array of entertainment options and applications. With the exclusive CC Cast, a proprietary technology developed by coocaa, users can project content from an Android device onto the TV screen without any Internet or Wi-Fi connection by connecting to the local area network (LAN) from the TV.

As the first smart TV in the world to feature Coolita OS 1.0, the coocaa S3U Pro features a 32-inch Direct View LED (DLED) screen. With a screen ratio of 16:9 and five picture modes to choose from (Standard, Vivid, Game, Movie and Sports), the TV adopts a series of picture quality enhancement technologies. The coocaa S3U Pro is available on Flipkart at an affordable price of just Rs 14,999. coocaa will launch a special introductory sale on Flipkart from September 4-6, where the coocaa S3U Pro will be available for the discounted price of Rs 12,999.

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