Cummins India, one of the leading power solutions technology providers in the country, launches‘REDEFINE2023’,the latest edition of its national level business school (B-school) case study competition. Open to students from 18 partner B-schools in India, this year’s case study theme will be focused on “Unlocking the Power of Digitalization in the Aftermarket: Enhancing Efficiency, Customer Experience, and Competitive Advantage in B2B Business Environment.”
REDEFINE is an annual B-School initiative aimed at fostering future business leaders by offering students a real-world industry challenge. The competition, set to begin on October 8, 2023, will culminate in a two-day grand finale event at Cummins India Office Campus in Pune, Maharashtra, on November 20-21, 2023. The winning team will receive a cash prize and the chance to join Cummins India’s mentorship program.
Students will participate in interactive sessions with Cummins India leadership and participate in a quiz competition to assess their understanding of business trends, technology, and Cummins. In 2022, REDEFINE received over 1800 student registrations from 12 partner B-schools. Anupama Kaul, Human Resources Leader, Cummins India said, “Learning is a lifelong pursuit and REDEFINE is a unique opportunity for students to hone their skills and prepare for the challenges and opportunities of tomorrow.”
