Dalmia Cement has announced a groundbreaking transformation in its brand ethos with the launch of its latest campaign, “RCF Strong toh Ghar Strong.” This bold initiative marks a strategic shift towards becoming the foremost authority in Roof Column Foundation (RCF) expertise. The campaign, aimed at educating and guiding customers on the proper usage of cement in critical structural elements, sees the iconic Bollywood superstar Ranveer Singh stepping into the role of brand ambassador. Through a multifaceted multimedia approach, Dalmia Cement seeks to amplify its message of technical prowess and unparalleled service, encapsulated in the slogan, “RCF Strong toh Ghar Strong.”
Speaking on the initiative, Shri Puneet Dalmia, MD & CEO of Dalmia Bharat Limited, said the company’s longstanding legacy of nation-building and commitment to consumer-centricity. “Constructing a home is not merely a task; it’s an investment for generations,” he remarked, highlighting the campaign’s core message of responsible construction practices. Ranveer Singh, expressing his enthusiasm for the collaboration, commended Dalmia Cement’s contribution to the construction sector and spoke about the importance of informed decision-making in home construction.
Mr. Sameer Nagpal, COO of Dalmia Cement (Bharat) Ltd. stated the brand’s focus on consumer empowerment, citing the company’s proprietary expertise in optimizing cement for RCF applications and its dedicated technical support team.
