To celebrate world Hand Hygiene Day, Reckitt (world’s leading consumer health and hygiene company), under its flagship campaign ‘Dettol Banega Swasth India’ launched India’s first-ever public health and hygiene-focused podcast Banega Swasth India – Swasthya Mantra. The podcast aims to spread the message of importance of inculcating good hygiene practises. This podcast is available for audience across platforms like Spotify, Apple Podcast, Google Podcast and YouTube in English and Hindi. As an extension of Dettol BSI School Hygiene Curriculum, the celebration also witnessed the unveiling of a 3-volume hygiene DIY workbook for children in English and Hindi.
Aligned to the theme of World Hand Hygiene Day 2023, ‘Accelerate action together. Save Lives – Clean Your Hands’, Dettol BSI through its intervention focuses on educating consumers that only a ‘Swachh India can be a Swasth India’. The Banega Swasth India – Swasthya Mantra podcast highlights the importance of cleanliness, sustainable living, the need to inculcate good hygiene practices like washing hands, in their daily life.
The engaging and informative 3-volume DIY workbook has been prepared with the aim to motivate children to maintain personal hygiene. The children will begin by taking a pledge towards positive hygiene behavior and at the completion of all 3 DIY workbooks, they will be recognized as hygiene champions and receive a badge.The launch was conducted in the presence of renowned cricketer Suresh Raina as part of the special episode celebrating World Hand Hygiene Day. During the celebration, 3-volume DIY workbooks were distributed among the children attending the event.
