The DNEG Group (“the Group”), the London headquartered world-leader in visual entertainment technology and services, announced that United Al Saqer Group (“UASG”) will make a strategic investment of $200 million in the Group, at a total enterprise valuation in excess of $2 billion.The DNEG Group, a leading provider of visual effects (VFX) services, is set to expand its services to include sector-agnostic content production and AI-powered technology.
The investment by UASG will accelerate the group’s strategy of innovation and diversification, ensuring continued technology and creative leadership in the rapidly evolving media & entertainment sector. His excellency Ahmed Jasim Al Zaabi, Chairman of the Abu Dhabi Department of Economic Development said, “This move reaffirms Abu Dhabi’s status as a prime destination for groundbreaking investments, visionary enterprises, and a thriving environment where creativity and technology converge.”
The DNEG Group plans to launch its technology division, Brahma, which will develop the industry’s most comprehensive AI-powered, photo-real CGI creator, Ziva. Brahma will democratize photo-real content creation and use over 25 years of proprietary data. Prime Focus Studios, the group’s intellectual property and content creation arm, will expand its investment in high-quality content production. The group will also open a new office and visual experience hub in Abu Dhabi, aiming to create a world-class ecosystem in the Middle East for content production, storage, and distribution, fostering skilled jobs in media and technology sectors.
