Embracing a fusion of health advocacy and cultural celebration, Durex’s The Birds and Bees Talk (TBBT) takes center stage as the Official Health and Hygiene Partner at the 24th Hornbill Festival, marking a vibrant convergence of wellness and tradition.In a dazzling opening ceremony on December 1, 2023, adorned by esteemed dignitaries, including Governor La Ganesan and Chief Minister Neiphiu Rio, TBBT solidified its commitment to community well-being. International luminaries like US Ambassador Eric Garcetti and British High Commissioner Alex Ellis added a global flair to the festivities.
Keduosieu Metha, Director of Tourism, Nagaland, underscored the festival’s commitment to unity and awareness. Gaurav Jain, Senior Vice President, South Asia, Reckitt, expressed pride in engaging with Northeast youth, fostering a healthier and more sustainable future.
TBBT’s festival footprint includes a dynamic lineup, featuring a VR Runner game, Face Painting, Wrist Tattoos, and a 360-degree videobooth. The festival’s pinnacle is the Graffiti Competition, offering a substantial prize, alongside the unveiling of Sushank Kumar’s sculpture and the release of the Northeast Artists’ Rap Album.
