This festive season, as Flipkart focuses on its commitment to driving value for customers, and progress and growth for sellers, MSMEs and artisans, here are some of the early indicators from the 1st day of The Big Billion Days which show how India is increasingly adopting digitization.
Fifty per cent of new customers from metros and Tier 2 cities have been from Tier 3+ cities. The Home category saw a surge in 53% new customers, and Large Appliances plus Beauty & General Merchandise each witnessed a near 50% increase in new customers, all from Tier 3 cities. MSMEs bounce back this festive season with Sellers from Tier 2 and beyond seeing growth on e-commerce. Local MSMEs from over 2,550 pin codes saw demand coming in from across the country and sellers from 167 new cities joined e-commerce this BBD. About 60% of sellers reside from Tier 2 cities and beyond including small cities such as Talcher, Velur, Sohagpur, Sindi amongst others. Top-performing Tier 2 Seller cities include Jaipur, Surat and Panipat sellers. There has been a perceptible shift towards Digital India, with a 75% increase in prepaid transactions, which showcased a strong endorsement for digital payments. The EMI options served as a good trigger to keep the festive spirit buoyant. One out of every five purchases in high-ticket segments like Mobiles, Furniture, Large Appliances & Electronics were driven through an EMI construct.
