Eicher starts Dealership in Cooch Behar

Eicher Trucks & Buses inaugurate a new 3S (Sales, Service and Spares) dealership, Rateria Entrepreneurs Pvt Ltd., in Cooch Behar, West Bengal. This facility spans over an area of 10,800 square feet with frontage of 90 feet, aims to partner prosperity by addressing transportation needs of local Eicher customers operating primarily in agro-produce, textile and construction segments.

The dealership is located on NH-17 that connects Sevoke- Cooch behar- Tufanganj in West Bengal to Golakgunj-Boko-Guwahati in Assam. Ramesh Rajagopalan, SVP, Customer Services and Network Strategy, VECV, said, “Expanding network touchpoints in Jalpaiguri division of West Bengal,will not only strengthen ourpresence in Eastern India, but also act as bridge to serve Northeast India.”

VE Commercial Vehicles Limited (VECV) is a joint venture between the Volvo Group and Eicher Motors Limited. VECV has one of the widest product ranges, from 4.9-55 Ton GVW trucks and 12-72-seater buses. The company has the widest range of Heavy-Duty trucks in the industry.

By Business Bureau

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