Elara Technologies, operator of India’s leading digital real estate portals Housing.com, PropTiger and Makaan.com, unveiled its new brand, REA India. The brand reflects the name of parent company REA Group Ltd, a leading digital real estate company headquartered in Melbourne, Australia with a market cap of A$20 billion.
REA Group first invested in REA India (formerly Elara Technologies Pte Ltd) in 2017, becoming the majority 61% shareholder in 2020 with a subsidiary of US-based News Corp being the remaining substantial shareholder. News Corp is also the majority shareholder in REA Group.
Within the REA Group structure, REA India will continue to operate as a separate organisation under the ongoing leadership of Dhruv Agarwala, co-founder and CEO, along with the current leadership team. REA India is well-positioned to take advantage of the attractive market dynamics in the country with its differentiated full-stack strategy.
