Emami Agrotech Ltd, the branded food-manufacturing arm of the diversified business conglomerate Emami Group has relaunched Healthy & Tasty, one of the leading & popular range of edible oil brands in India. With this relaunch, the brand targets a business turnover of Rs 5000 cr within the next 3-5 years.
As a part of this relaunch, Emami Healthy & Tasty reveals a brand-new packaging makeover across its 4 variants – Mustard, Soyabean, Sunflower and Rice Bran with a very modern, contemporary, and minimalistic look– significantly differentiating in the edible oil category. The brand has roped in actor Katrina Kaif as its national brand ambassador. She will be paired with Ravi Kishan, the superstar actor in a separate commercial for the brand’s mustard oil variant.
As a part of its continuous process of innovation and excellence, for the very first time in India, Emami Agrotech introduced ‘Ultralite’ Soyabean Oil, the lightest version of soyabean oil that it’s R&D and Technical Team with the help of global technology experts has successfully developed. Speaking about this relaunch, Mr. Debasis Bhattacharya, President, Marketing, Emami Agrotech Ltd said, “We also believe that Emami Healthy & Tasty brand will succeed to capture a wider consumer mind space with the launch of Ultralite Soyabean Oil.”
