23
Jul
It can solely be expected of an Akshay Kumar film to go above and beyond to reach its audience. In an innovative step up in film promotions, Akshay’s new movie Raksha Bandhan’s trailer will be performed all through the India vs West Indies cricket healthy series. This isn't the first time that cinema has built-in cricket into a promo strategy. However, Aanand L Rai’s reasoning to do so is pretty endearing. One would anticipate the cross is slightly redundant since the trailer is already out. However, Aanand L Rai desired to play the trailer all through India vs West Indies…
