Minute Maid Pulpy Orange, Coca-Cola’s fruit juice brand, has launched its latest television commercial “How do you pulp it?” The commercial showcases the ultimate orange indulgence, combining real orange juice and zesty pulp. The film showcases various ways to consume pulpy orange, including Gulp it, Slurp it, and Chew it. Orange pulp enhances drinking experience by adding texture and providing a delightful pulpy sensation with every sip.
Ogilvy’s TVC showcases various ways to enjoy Minute Maid Pulpy Orange, emphasizing the pleasure of every gulp through the catchy “Chew it, Gulp it, Slurp it, How do you pulp it?” slogan. For the first time ever, the brand has roped in influencers like Shraddha Kapoor and NANI, to capture the essence of the unique product while portraying the joy and satisfaction experienced by consumers.
TVC to be broadcasted on leading channels, amplified through digital platforms and social media. Shraddha Kapoor stated that, “I invite everyone to embrace the different ways to enjoy the beverage and indulge in the pulpy goodness.”Minute Maid Pulpy Orange promotes celebrity endorsement, encouraging consumers to share experiences and creative ways of consuming the juice through QR codes and AI-based engagement with Shraddha Kapoor.
