Family and friends surpass YouTube as top financial guides for 64% of Asansol’s youth

Fin One, a digital-first initiative by Angel One Limited (NSE: ANGELONE; BSE: 543235), has released its Fin One Young Indians’ Saving Habits Outlook 2024, shedding light on the evolving financial behaviours of Millennials and Gen Z across India. The data for the report was compiled by the leading research firm, Nielsen Media.

The report examines saving patterns, investment preferences, and the influence of technology on financial habits among Asansol’s young residents. Findings reveal a strong savings culture, with 96% identifying as consistent savers, and fixed deposits ranking among the most popular savings options.

Asansol’s youth demonstrate a high awareness of investment options, with 92% familiar with stocks and 72% preferring them as a primary investment. Family and friends serve as the main sources of financial education for 64% youth, even surpassing digital platforms like YouTube, highlighting a community-oriented approach to financial knowledge. “Asansol’s youth embody a well-rounded approach to financial planning, with a strong preference for traditional savings options like fixed deposits and a high rate of stock investment,” said Paarth Dhar, Vice President, Angel One.

By Business Bureau