Flipkart has partnered with more than 100 brands this festive season, to help bring their wide range of products across 2,000 fashion stores onto Flipkart’s platform. As the festive season kicks off and more customers across the country choose to shop through e-commerce, this partnership holds importance for hundreds of brands to get access to an omnichannel route that enables them to stay connected with their customers. This initiative widens the choice of products for Flipkart’s large and growing base of more than 250 million consumers and will meet the evolving needs of those who prefer shopping online from the safety of their homes, in metros, tier 2 regions and beyond. Spread across more than 300 cities, this partnership will enable brands to showcase their available retail selection to near-by pin-codes, helping customers get visibility to a wider selection and then delivered to them through Flipkart’s supply chain.While the partnership addresses the metro consumers’ needs for quick delivery of the latest styles and it also enables aspirational consumers in Tier-2+ regions to get access to a much larger selection of the latest trendy brand offerings. This year, Flipkart will have the largest fashion selection available for consumers during the Big Billion Days and festive season, in partnership with leading brands and sellers, which begins on October 16 with an early access for Plus members from October 15. Flipkart is leveraging technology and advanced inventory management systems such as ‘geo fencing’ and ‘store hopping’ to enable these retail stores with the goodness of e-commerce and a robust supply chain.
