The ninth edition of ‘The Big Billion Days’ (TBBD), Flipkart’s annual flagship event, has scaled new heights of inclusivity, impact, and innovation this year, bringing festive cheer to millions of Indian consumers and lakhs of brands, small sellers, artisans, kirana owners, and jobseekers. Customers across cities got a delightful surprise, as many Flipkart leaders has also made a visit to deliver shipments to their doorstep, as they shopped for this festive season.
TBBD 2022 witnessed an unprecedented number of concurrent users on the app – 1.6 million per second. The number of Flipkart Plus customers using Early Access during TBBD 2022 saw a healthy growth as compared to last year’s event.
TBBD 2022 also witnessed greater participation from kirana stores under Flipkart’s kirana delivery program, as compared to last year’s edition. The number of kiranas partnering with Flipkart for TBBD deliveries grew from 27,000 kiranas in 2019 to 2 lakh in 2022. Manjari Singhal, Senior Director – Customer, Growth, and Events, Flipkart said, “We will continue to explore new ways to create greater value for all our stakeholders in the future too, guided by our core tenets of inclusivity, affordability, innovation, and impact.”
