Flipkart, India’s chosen destination for fashion, has announced the launch of the latest collection for one of India’s most-desired new-generation brands ‘The Indian Garage Company’ in collaboration with cricketer Surya Kumar Yadav. The collection includes over 2,500 styles across men’s casual wear, including trendy shirts and chinos. Flipkart has observed a 35% year-on-year growth in the casual wear segment over the past year. The Indian Garage Company has been the go-to brand for fashion aficionados who seek to experiment with their style and stand out from the crowd.
GenZ is the largest generation by population, and fashion is their most preferred shopping category. With the highest concentration of Gen Z population in the world at 52%, India has seen a rapid growth of contemporary brands and homegrown D2C labels, particularly in the fashion domain.
The Indian Garage Company X Surya Kumar Yadav collection addresses the growing need for casual wear for men, aimed at young working professionals and college students who continue to look for branded, quality, and fashionable clothing that suits their lifestyle. Abhishek Maloo, Senior Director, Flipkart Fashion, said, “We believe in being an accessible marketplace for all brands and sellers to solve the country’s growing fashion needs, and this launch is aligned with our vision.”
