Flipkart has signed a Memorandum of Understanding (MoU) with the North Eastern Handicrafts & Handloom Development Corporation Ltd., Guwahati to strengthen its commitment to socio-economic growth in the Northeastern States. The MoU aims to enable national market access for women self-help groups from the Northeastern States and positively impact the livelihood of 1.5 million artisans, weavers, and Indian handicrafts.
The MoU aims to create shared value for all stakeholders in the Northeast region, empowering artisans, increasing opportunities for handloom and handicrafts businesses, and enabling inclusion opportunities for women’s self-help groups. NEHHDC, established in 1977, aims to develop and promote indigenous crafts by connecting craftsmen to prospective markets and consumers, generating economic, cultural, and social opportunities for creators and consumers.
Brig. Rajiv Kumar Singh, Managing Director of NEHHDC, stated that the strategic partnership with Flipkart Samarth aligns with the vision of empowering local business growth and enhancing the state’s economic and social development. The MoU aims to create shared value for all stakeholders in the Northeast region.
