Flipkart, India’s homegrown e-commerce marketplace, announced the launch of an Exchange Program for non-functional appliances, smartphones, and feature phones. This program will allow customers to exchange their defunct large and electronic appliances for upgraded products ranging from appliances like television, refrigerator, and washing machine to laptops, smartphones, and feature phones.
Flipkart’s exchange program aims to simplify disposing of non-functional appliances by eliminating the hassle of finding vendors and arranging delivery. Customers can convert non-functional appliances into currency, reducing electronic waste (e-waste) generated by improper disposal. The program partners with authorized vendors to ensure responsible disposal, with defunct products being refurbished, recycled, or disposed of responsibly by authorised vendors.
This program also helps customers save on upgrading products and reduces electronic waste generated by improper disposal. Flipkart’s logistics network and tech-driven processes enable convenient, hassle-free exchanges through a single visit. Commenting on the launch, Ashutosh Singh Chandel, Senior Director & Business Head, Re-Commerce at Flipkart, said, “Apart from benefitting our valued customers, this program will act as a catalyst to transition to a circular economy and reduce the impact on the environment.“
