Flipkart introduces ‘SPOYL’, an app-in-app fashion destination curated for Gen Z shoppers, catering to millions of Indian shoppers. With a focus on value and trend-setting styles, over 40,000 products, including categories such as western wear, accessories and footwear targeting this audience and their aesthetic, will be made available through a brand new on-app interface. SPOYL aims to revolutionize the way individuals express their personal style, offering a diverse collection of designs that embrace both style and individuality.
India has the third-largest online shopper base globally, with one in three Gen Z shoppers purchasing fashion online. This internet-first generation is influenced by global fashion phenomena, OTT content, popstars, and pop culture events. They are value-conscious and value-conscious, with technology and experience shaping their shopping experience.
Flipkart Fashion has tapped into this market by launching ‘SPOYL’, an on-app differentiated experience curated for Gen Z. This segment has significant untapped potential in the fashion industry. Sandeep Karwa, Vice President – Flipkart Fashion, said, “By encouraging our seller ecosystem to use on-spot trend inputs and incorporating advanced planning, we strive to make available the most stylish garments, made possible by technology and data insights.”
