To promote Assam’s local Arts, Crafts and Handloom sectors by bringing them into the e-commerce fold, Flipkart signed a Memorandum of Understanding (MoU) with the Government of Assam. The partnership with the Assam Industries & Commerce Department under the Flipkart Samarth program will enable national market access for Assam’s artisans, weavers, and craftsmen, allowing them to showcase their hallmark products on Flipkart’s marketplace. Government of Assam and Flipkart, both will focus on creating avenues to increase business and trade inclusion opportunities for these under-served segments of the society, thereby adding further thrust to the Government’s initiative to build a self-reliant Bharat. The MoU was signed in the presence of Shri Chandra Mohan Patowary, Minister of Industry & Commerce, Government of Assam.
Sri Oinam Sarankumar Singh, Commissioner of Industries & Commerce, Assam Industries & Commerce Department, said, “We are looking forward to this meaningful collaboration so that we are able to generate greater livelihood opportunities in the state and help our artisans gain valuable business knowledge, and promote local heritage and hallmark products.”
Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group said, “Flipkart has been on a continuous journey to expand the reach of its Flipkart Samarth program to enable market access to the artisan and weaver community across India leveraging technology and innovation. We are delighted with this partnership with Assam as part of our deep commitment to boost local businesses and bring forward the under-served sections of the society onto e-commerce.”
