Flipkart, India’s homegrown e-commerce marketplace, has launched the 11th edition of its highly anticipated The Big Billion Days (TBBD) 2024 on September 27, with early access beginning on September 26 for Flipkart VIP and Plus customers. Over 33 crore user visits were recorded on Flipkart during Early Access and Day 1 combined, reflecting festive enthusiasm from shoppers from across India. Early trends suggest a promising festive season ahead, with growing demand being observed across Mobiles, Food & Nutrition and Grooming categories. Mobiles, Appliances, Fashion, BGM (Beauty and General Merchandise), Electronics and Home continue to be preferred choices for customers across India.
New tech experiences such as Video Commerce and ‘FlipInTrends’ for Fashion see significant traction in onboarding new consumers. Robust seller participation PAN India indicates positive ecosystem growth. Enables faster deliveries across 19,000+ pin codes; while expanding facilities and enabling Flipkart Minutes, same-day and next-day services in select cities.
Harsh Chaudhary, Vice President – Growth, Flipkart, said, “Every year, the festive season in India kicks off with The Big Billion Days, which brings an entire ecosystem together to celebrate. This event is more than just a shopping festival; it is an opportunity that fosters growth, innovation and collaboration at a national scale, while positively impacting the lives of diverse communities.”
