As Flipkart’s End Of Season Sale 2022 concluded, it showed that India loved shopping for fashion brands and labels as sellers from across the country served millions of customers. This EOSS 2022 also saw the debut of a 24X7 live commerce initiative that connected brands, sellers and influencers with customers engaging in real-time. Over 10,000 brands and 2,00,000 sellers came together to offer 10 lakh+ styles of fashionable apparel and accessories for men, women and children.
The weeklong event, from June 10-17, saw customers across the country shop for men’s t-shirts, jeans, formal & Wedding wear, Women Western Wear, Sarees, Shoes, Luggage, Handbags and watches. It witnessed increased demand for Travel, raincoats, backpacks, handbags, suitcases and duffle bags, uniforms, badges and black shoes. Black was the most-shopped for color with over 16 lakh+ units sold. Western wear contributed to almost half of the demand pie which saw brands such as Puma, Adidas, U.S. Polo Assn., Roadster and Highlander being most preferred by customers. Fitness and health products emerged as priority buys for consumers with over 70% of purchases accounting for sports goods. The top searched keyword this season was shoes.
Customers in cities such as Bengaluru, Kolkata, New Delhi, Mumbai, Pune, Guwahati and Muzaffarpur clocked the highest engagement. The platform witnessed a strong response from the states of Karnataka, Uttar Pradesh and Maharashtra followed by Bihar and West Bengal. The live commerce initiative also saw close to 100 hours of engagement via live and video commerce, with Live shows run by Sellers. Women fashion, kids clothing categories and footwear categories saw maximum engagement from customers during their live videos.
